Amazon និង ESPN Lag Behind Networks នៅលើ NFL Viewership ការវាយតម្លៃបង្ហាញ

Topline

Ratings for Amazon and ESPN’s respective primetime NFL broadcasts lagged behind those of its competitors, as the e-commerce giant turned streamer and the Disney subsidiary each struggle to keep pace with the NFL’s basic cable partners

ការពិតសំខាន់

NBC’s primetime broadcasts averaged 19.9 million viewers during the 2022 regular season, while CBS and Fox’s afternoon broadcasts brought in 18.5 million and 19.4 million viewers, respectively, the networks independently announced Tuesday afternoon, citing Nielsen Media data.

That’s NBC’s highest NFL viewership since 2019, CBS’ top mark since 2015 and Fox’s best ratings since 2016, even as linear television viewership ថយចុះ នៅ​ទូទាំង​ក្រុម​ប្រឹក្សា​ភិ​បាល។

Amazon, which began exclusively broadcasting the NFL’s Thursday primetime contests on its Prime streaming service this year, and ESPN, which airs the league’s Monday night games on cable, had far less luck than their peers.

Amazon averaged 9.6 million viewers for its បាល់ទាត់ពេលរាត្រី broadcasts, according to Nielsen data, 41% less than the package’s 2021 average audience of 16.4 million, which was partially skewed by a special Saturday broadcast on Christmas 2021 that ទាក់ទាញ អ្នកទស្សនា 28.6 លាននាក់។

ESPN averaged 13.4 million viewers on its NFL broadcasts excluding last week’s game between the Buffalo Bills and Cincinnati Bengals that was canceled after Buffalo safety Damar Hamlin went into cardiac arrest on the field, the network told ទស្សនាវដ្តី Forbes, citing Nielsen data, ចុះ slightly from 2021 but the network’s third-best NFL viewership since 2010.

សាវតាសំខាន់

During the first year of its 11-year, $13 billion deal with the NFL, Amazon self-reported an average average audience of 11.3 million viewers citing in-house metrics and បានសង្កត់ធ្ងន់ the growth among younger viewers in a statement. The most-ever Prime sign ups over a three-hour period accompanied Amazon’s first បាល់ទាត់ពេលរាត្រី airing, further silver lining for the company’s massive investment despite the lagging viewership. Both Amazon and ESPN do not enjoy flex scheduling privileges that its primetime counterpart NBC enjoys, which enables networks to switch out late-season scheduled broadcasts for higher-profile matchups, that its primetime counterpart NBC enjoys, though ESPN នឹង​មាន the right to flex beginning in the 2023 season. The NFL is in the second year of its 11-year, $110 billion television rights deal with Amazon, CBS, ESPN, Fox and NBC and បានសរសេរ a seven-year deal with Google for the league’s Sunday Ticket package believed to be worth about $2.5 billion annually in December.

លេខធំ

82 of 100. That’s how many of the 100 most-viewed television broadcasts in the U.S. last year were NFL broadcasts, នេះបើយោងតាម to a Sportico analysis of Nielsen data. Some 94 of the 100 top-watched programs were sporting events, cementing the preeminence of live sports for networks and streamers.

អានបន្ថែម

ការ​ចាប់​ផ្តើម​ប្រកួត​នៅ​ថ្ងៃ​ព្រហស្បតិ៍​របស់​ NFL សម្គាល់​ពេលវេលា​សំខាន់​សម្រាប់​ក្រុមហ៊ុន Amazon និង​អនាគត​កីឡា​យក្ស​បច្ចេកវិទ្យា​ដទៃ​ទៀត (ទស្សនាវដ្តី Forbes)

YouTube Wins NFL’s Sunday Ticket Package For Reported $14 Billion Deal Price Tag (ទស្សនាវដ្តី Forbes)

NFL ប្រាប់ម្ចាស់កិច្ចព្រមព្រៀងលក់សំបុត្រថ្ងៃអាទិត្យនឹងមានភាពសម្បូរបែបជាងអ្វីដែលត្រូវបានរាយការណ៍នៅក្នុងប្រព័ន្ធផ្សព្វផ្សាយ (ទស្សនាវដ្តី Forbes)