ក្រុមហ៊ុន Disney ដាក់ចេញនូវ ' levers' សំខាន់ៗ ដើម្បីប្រយុទ្ធប្រឆាំងនឹងផលប៉ះពាល់នៃវិបត្តិសេដ្ឋកិច្ច នៅពេលដែលសួនកម្សាន្តចុះខ្សោយ

ក្រុមហ៊ុន Disney (DIS) laid out key levers it can pull to help battle a potential recession — as the media giant’s theme parks business showed signs of weakness in the fourth quarter.

On the earnings call following the disappointing results, Disney CFO Christine McCarthy noted that the company has tools, both new and old, that it can utilize to keep its parks business afloat should consumers pull back spending.

According to the executive, one tool includes discounting — something that McCarthy noted the media giant used in the past as an “effective lever for managing yield.” Still, she said that the company won’t use discounting to the extent that it did during the last recession in 2009.

Newer advancements include an updated reservation system that manages and tracks attendance, thus allowing the company greater flexibility when it comes to making adjustments in real time.

She added that a seasonal tiered pricing structure, coupled with a reimagined annual pass business model, plus technological advancements on the expense side (mobile ordering, contactless check-in), adds to that flexibility.

McCarthy noted that Disney permanently removed a significant amount of operating expense at the parks during the pandemic, telling investors that the move “better positions us right now as we go into uncertain economic environments.”

The company maintained that it will actively evaluate costs moving forward and will look for efficiencies to better streamline its operations.

ប្រតិបត្តិការឧទ្យានខកខានការរំពឹងទុកចំពេលមានការព្រួយបារម្ភអំពីវិបត្តិសេដ្ឋកិច្ច

សួនកម្សាន្តរបស់ Disney ដែលមើលឃើញថា COVID វិលត្រលប់មកវិញភ្លាមៗ ចំពេលមានការកើនឡើងនៃការទាក់ទាញ ការឡើងថ្លៃ និងបច្ចេកវិទ្យាថ្មីៗដូចជា កម្មវិធី Genie+, ខកខានការរំពឹងទុក នៅក្នុងត្រីមាសនេះ ដោយសារវិបត្តិសេដ្ឋកិច្ចមានការភ័យខ្លាច បានដាក់សម្ពាធលើតម្រូវការអ្នកប្រើប្រាស់។

Revenue from the company’s parks, experiences, and consumer products division came in at $7.43 billion (vs. estimates of $7.59 billion), with operating income hitting $1.51 billion (vs. estimates of $1.9 billion.) Shanghai’s Disney Resort remains closed amid strict COVID-19 protocols. The company revealed it has “no visibility on reopening date” for the Shanghai location.

រឿងរ៉ាវនៅតែបន្ត

Despite the miss, McCarthy said the media giant anticipates a “strong” holiday season at the parks in the first quarter of 2023.

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