American eCommerce giant eBay (NASDAQ: EBAY) is the latest mainstream brand interested in the មេតាប៉ូលីស after submitting various trademark applications for different products in the space.
The company applied for non-fungible tokens (NFT), NFT exchanges and NFT trading, virtual goods marketplaces, and online retail stores with physical and virtual goods. The កម្មវិធី was submitted before the United States Patent and Trademark Office (USPTO) on June 23.
The news of the application was revealed in a Tweet by licensed trademark attorney Michael Kondoudis on June 28.
An overview of the application shows that the eBay metaverse venture aims to offer products like an interactive website allowing users to engage with digital assets on the blockchain. The company also plans to offer exchange services relating to NFTs.
As the metaverse concept grows, eCommerce platforms are lined up to be among key beneficiaries offering features like personalised experience for customers and stronger customer engagement alongside improving customer experience.
Notably, eBay’s venture into the metaverse might scale its business and attract new customers as the company battles the ongoing economic meltdown. Finbold រាយការណ៍ that despite being a pioneer marketplace, the company’s stock had been downgraded on June 28 after losing over 30% of its value YTD.
Elsewhere, eBay’s rival Amazon (NASDAQ: AMZN) ក៏មាន indicated an interest in the metaverse by announcing plans to enhance customer experience through Amazon View, an augmented virtual room. The product offers customers the basic layout of their house in 3D.
Generally, most brands from different industries are warming up to the metaverse, mainly driven by the need to increase customer interaction. Recently, leading global chocolate manufacturer Mars Inc. filed for an NFT trademark កម្មវិធីសម្រាប់ម៉ាកល្បី M&M របស់ខ្លួន។
Other companies taking a stake in the metaverse include fast-food chains McDonald's និង KFC. Elsewhere, automaker DeLorean Motor Company filed two NFT trademarks ក្នុងខែឧសភា។
Overall, the applications have accelerated, with a Finbold របាយការណ៍ indicating that NFT-related trademarks in the U.S. surpassed 4,000 between January 1 to May 31, 2022.
Source: https://finbold.com/ebay-ventures-into-metaverse-and-nfts-with-three-trademark-applications/