Topline
Amazon and Apple each swiftly turned away LIV Golf when the controversial PGA Tour competitor approached the companies about carrying its tournaments on their respective streaming services, the កាសែត Wall Street Journal រាយការណ៍ Thursday, a crucial blow as LIV seeks a big money broadcast deal to bolster its bottom line, though the Saudi-funded league continues to express optimism about negotiations.
LIV Golf CEO Greg Norman speaks at an event in Illinois Wednesday.
រូបភាព Getty
ការពិតសំខាន់
LIV’s discussions with both Amazon and Apple never reached a serious stage, នេះបើយោងតាម ទៅដល់ ទិនានុប្បវត្តិ, citing sources familiar with the matter – even as the two companies make a desperate push into live sports.
The news comes a day after LIV CEO Greg Norman បាននិយាយថា: there’s “enormous” interest in acquiring the tour’s media rights, saying the tour has received offers and is in active discussions with four networks.
However, LIV’s remaining suitors are slim with Amazon and Apple out of the fold: CBS, ESPN and NBC are all closely linked to the PGA Tour, leaving only Fox remaining among major American networks.
Considering Fox Sports រើសយកចេញពី of its brief five-year stint airing the U.S. Open in 2020 and even បានបាញ់ Norman in 2016 after one season as a broadcaster at the network, Fox also seems like an unlikely match.
There are still several other more creative options LIV could pursue to extend its reach, including buying broadcast time on a network, which the កាសែត New York Times រាយការណ៍ it considered earlier this year or going directly to a regional stations, which LIV’s head of media Will Staeger បានប្រាប់ នៃ ស៊ីនតោនប៉ុស្តិ៍ was on the table in July.
សម្រង់សំខាន់
“The digital numbers that we’re seeing make us highly bullish on the ratings that we believe we will see on linear television when we find the appropriate partner,” Staeger told ទស្សនាវដ្តី Forbes Thursday. Staeger declined to comment about the nature of LIV’s negotiations with specific partners.
សាវតាសំខាន់
Apple and Amazon did not respond to ទស្សនាវដ្តី Forbes’ request for comment. Barstool Sports’ Daniel Rapaport, formerly of ហ្គីតារំលាយអាហារ, រាយការណ៍ Tuesday that Apple declined to pursue LIV’s rights, with a source telling him the company felt LIV was “too toxic.” LIV, which is financed by the Saudi Arabian sovereign wealth fund, has been accused of being a public relations vehicle to “sports wash” the Saudi government’s history of human rights violations. The tour has lured away many of the top golfers away from the PGA Tour thanks to massive contracts. Though the Saudi funding may be limitless, the tour does have aspirations to turn a profit, and Atul Khosla, LIV’s president and chief operating officer, បានប្រាប់ ទស្សនាវដ្តី Forbes the tour’s long-term business model will be based on “broadcast revenue followed by sponsorship revenue.” The commitment from top players and fan interest in LIV’s unique on-course format will likely land the tour a nine-figure annual rights deal.
ហេតុការណ៍គួរឱ្យភ្ញាក់ផ្អើល
Basketball Hall of Famer Scottie Pippen appeared at LIV’s pro-amateur event Thursday ahead of LIV’s tournament in Chicago and filmed promotional content for the tour, Staeger said. Pippen, who won six NBA titles with the Chicago Bulls, follows in the footsteps Baseball Hall of Famer and Boston Red Sox great David Ortiz, who played a similar role at LIV’s tournament in Boston earlier this month.
តង់ហ្សង់។
Thursday’s contest between the Kansas Chiefs and Los Angeles Chargers will be the first NFL game to air exclusively on Amazon Prime, kicking off Amazon’s 11-year, $13 billion deal with the league to stream 15 Thursday nights game per season. Apple is close behind Amazon in the live sports streaming business, signing deals worth about $3 billion to air MLB and MLS games.
អានបន្ថែម
Apple, Amazon Passed on LIV Golf Media Rights (កាសែត Wall Street Journal)
Majors, Monopolies, Megabucks និង Donald Trump: នៅខាងក្នុងអាជីវកម្មនៃសម្ព័ន្ធកីឡាវាយកូនហ្គោលអារ៉ាប៊ីសាអូឌីតថ្មី។ (ទស្សនាវដ្តី Forbes)
LIV Golf’s future on U.S. TV is uncertain, but it certainly has one (ស៊ីនតោនប៉ុស្តិ៍)
Source: https://www.forbes.com/sites/dereksaul/2022/09/15/heres-where-liv-golfs-tv-future-stands-after-apple-and-amazons-reported-rejection/