របៀបដែលការរាំដ៏គួរឱ្យខ្លាច និងស្ថានភាពរូបតំណាងខ្ទើយភ្លាមៗបានប្រែក្លាយ 'M3GAN' ទៅជា Box Office Smash

Topline

M3GAN went viral months before her film premiered thanks to a widely imitated dance curated for TikTok fame and her instant emergence as a queer icon, paving the way for record-breaking box office success.

ការពិតសំខាន់

Horror-comedy film M3GAN, featuring the namesake artificial intelligence-powered doll who bonds with a young girl and quickly becomes overprotective and murderous, has had the internet in a frenzy since October, when the first ភាពយន្ត — in which the doll dances, swaying side to side and doing flips — premiered.

Her dance, set to a creepy remix of Taylor Swift’s “It’s Nice to Have a Friend,” instantly became a hit online for its humor and campiness and spawned plenty of viral tweets and memes mashing up M3GAN’s dance with songs from other artists like Beyoncé and Megan Thee Stallion (or, according to one popular tweet, “M3GAN Thee Stallion”).

The trailer made M3GAN (embodied in the film by Amie Donald and voiced by Jenna Davis) a star months before the film premeried: it’s racked up 10 million views on Twitter and 24 million views on YouTube រហូតមកដល់បច្ចុប្បន្ន។

She’s also taken over TikTok: videos tagged with #M3GAN have surpassed 1 billion views, ranging from people dressed as the doll ការធ្វើត្រាប់តាម her iconic dance to videos of the studio’s marketing effort, like a team of M3GAN dolls ការ​រាំ at the movie’s premiere.

M3GAN is the latest in a long history of horror films led by scary dolls, a fact that landed her in a marketing-fueled Twitter fight with fellow horror doll and apparent rival Chucky in October (which only boosted M3GAN’s social media fame) — “everybody’s tryna be me,” Chucky tweeted in a viral response to the M3GAN trailer, to which M3GAN ឆ្លើយតប, “u know u that doll when u cause all this conversation.”

After months of dominating internet memes, M3GAN opened in theaters on January 6 as a box office smash, surpassing expectations ទៅ សរុប $30.4 million domestically in its opening weekend — it’s grossed $35 million domestically and $50.9 million worldwide to date, easily surpassing its $12 million budget.

The film was also a surprise hit with critics, boasting a 95% score on ប៉េងប៉ោះ​រលួយ.

សាវតាសំខាន់

M3GAN opened in theaters on January 6, released by Universal Pictures and produced by Blumhouse Productions, a studio known primarily for horror films. រឿង stars Allison Williams (known for her roles in the film ចេញទៅ and series ក្រុម Girls) as Gemma, a developer of toy robots who’s focused on creating an artificial intelligence doll: model 3 generation android, or M3GAN. When Gemma’s niece Cady loses her parents in a car accident, she takes her in but struggles with parenting, leading her to introduce Cady to M3GAN. The doll becomes a protective caretaker, but soon develops sentience and becomes violent to those who threaten Cady. The film’s success comes on the heels of a bizarre, highly viral marketing campaign, including the doll herself maintaining an active social media presence and life-size M3GAN dolls making appearances in real life and on កម្មវិធីជជែកពេលល្ងាច. A group of M3GAN dolls took New York in the days leading up to the film’s premiere: the doll’s Twitter account បង្ហោះ a video captioned “me and my besties belong up here,” featuring an ensemble of M3GANs doing the viral dance on top of the Empire State Building.

How M3gan Emerged As A Queer Icon

Almost as soon as the film’s trailer dropped, media outlets and social media users labeled M3GAN as a queer icon, which screenwriter Akela Cooper បាននិយាយថានាង did not expect. “She was built from the first wire for finger-snapping and a chorus of ‘icon,’” GQ argues, pointing to the doll’s overt campiness — she dances in a contorted manner, sings a cover of Sia’s “Titanium,” and wears dramatically large sunglasses. បិទភ្ជាប់ទស្សនាវដ្តី ប្រៀបធៀប M3GAN’s marketing campaign to that of Ma, another horror film with a large LGBTQ following, owing to their campy premises, instant meme-ability, and “a woman (human or not) who embodies a particular fierceness at its center.” Joe Vallese, a New York University professor whose research has explored the links between queerness and horror movies, បានប្រាប់ Vox he knew M3GAN would become an instant gay icon, adding queer men may be reclaiming what has long been societally prohibited, like femininity.

អ្វីដែលត្រូវមើល

អាច M3GAN be the next big horror franchise? Cooper said her original script was gorier and contained more kills and hopes to release an unrated version. The film was បានវាយតម្លៃ PG-13, allowing teenagers who would have discovered the film through its social media virality to see it in theaters. There are also plans for a sequel, Deadline រាយការណ៍.

តង់ហ្សង់។

M3GAN’s success comes as horror thrives at the box office while theatergoing as a whole is ថយចុះ។ ឆ្នាំមុន, ទេ និង បុណ្យ Halloween បញ្ចប់ boasted big domestic opening weekend numbers with $44.3 million and $40 million, respectively. ទេ has grossed $123 million domestically and $171 million worldwide to date, while បុណ្យ Halloween បញ្ចប់ has grossed $64 million domestically and $104 million worldwide. Despite having a smaller opening, ស្នាមញញឹម became a huge box office hit last year; after a $22.6 million domestic opening weekend, the movie grossed $105 million domestically and $216 million worldwide. These numbers starkly contrast with prestige dramas and films poised to win big at awards shows, which have been កំពុងតស៊ូ to connect with audiences in recent years.

អានបន្ថែម

‘M3GAN’ is an internet star. The film’s director calls viral reaction ‘unbelievable’ (ព័ត៌មាន NBC)

Why M3gan is already a camp horror icon in the making (Vox)

M3gan was a queer icon before the movie’s release. Now that it’s out, does her status remain? (The Philadelphia Inquirer)