'Minions 2' សម្គាល់ការចេញផ្សាយចុងក្រោយនៃ Covid-ពន្យាពេលឆ្នាំ 2020 របស់ហូលីវូដ

In advance of Universal’s ពិភព Jurassic: Dominion (which I’m seeing tonight… should I warn my son about the buzz?), we’ve got one last នាទី៖ ការកើនឡើងនៃហ្គ្រុយ trailer. Thank goodness, because the most recent, plot-heavy trailer has joined the first រថភ្លើងគ្រាប់កាំភ្លើង teaser and the last ឆ្នាំពន្លឺ trailer as the “new មូបារ៉ាស។” in that you see the trailer every time you see any movie in a theater. To be fair, one consequence of having so few big movies this summer (Top Gun: Maverick made up 75% of last weekend’s box office… that’s not sustainable) is that you get the same half-dozen or so trailers before every big movie with little variety. You show up on the opening day for វេជ្ជបណ្ឌិតចម្លែក 2 or កំពូលកាំភ្លើង 2 in IMAX, you’re seeing trailers for Thor: Love and Thunder, Bullet Train, Lightyear, Jurassic World: Dominion និង Minions: ការកើនឡើងនៃ Gru ។

នាទី៖ ការកើនឡើងនៃហ្គ្រុយ will mark the end of an era. Presuming it opens as planned on July 1, it will be the last Covid-era film that was supposed to come out in 2020 to finally see the light of day. Whether absence makes the heart grow fonder is a matter of speculation, but that certainly was the case for Top Gun: Maverick ($550 million worldwide and counting) and I’d argue several other Covid-era flicks (Free Guy, Spider-Man: No Way Home, Godzilla Vs. Kong, Dune, Everything Everywhere All at Once, etc.) performed better now than they would have in conventional circumstances. How long has Illumination and Universal’s នាទី៖ ការកើនឡើងនៃហ្គ្រុយ been delayed? So long that (like កំពូលកាំភ្លើង 2) audiences have seen its trailer before showings of both Sonic កាំប្រមានេះ in February of 2020 and Sonic the Hedgehog 2 ។ នៅខែមេសានៃ 2022 ។

Minions earned $1.156 billion worldwide in the summer of 2015, second only to កក ($1.276 billion) at the time among animated films. The last two គួរឱ្យស្អប់ខ្ពើមខ្ញុំ movies earned $970 million in 2013 and $1.034 billion in 2017, the latter being that summer’s only $1 billion grosser. Even if មីនី ២ (which is both a sequel to Minions និងបុព្វបទដល់ទីមួយ គួរឱ្យស្អប់ខ្ពើម Me) dives par with ជីវិតអាថ៌កំបាំងនៃសត្វចិញ្ចឹម 2 ($430 million versus $875 million) or ច្រៀង ២ ($410 million versus $634 million), the film will still earn between $500 million and $715 million worldwide. That would still be A) the biggest-grossing toon since កក II in late 2019 and B) between 5.9 and 8.5 times its over/under $85 million budget. That’s not even counting PVOD revenue or the rest of the non-theatrical money instigated by a successful global theatrical run.

In past summers, big Illumination movies (Despicable Me 2, Minions, Secret Life of Pets) flourished right alongside big Disney/Pixar films (Monsters University, Inside Out, Finding Dory), and in non-Covid times I’d argue the same alongside Pixar’s ឆ្នាំពន្លឺ. However, Disney’s animated films, hybrid releases and shorter windows notwithstanding, haven’t exactly been breaking the bank at the multiplex. I’m expecting ឆ្នាំពន្លឺ to do just fine next week, but right now the pressure is on the Mouse House to show that they can still play even at the level of a mid-range Universal title. If ច្រៀង ២ can earn $410 million (and $161 million domestic) while coexisting on PVOD for most of its theatrical run, well, either មន្តស្នេហ៍ ($250 million followed by massive Disney+ viewership) was a victim of streaming > theaters prioritizing, or Disney is no longer the king of theatrical animation. I’ll assume the former, but we’re in trust-but-verify mode.