សប្បាយ​ចិត្ត​សម្រាប់​បទ 'Magic Mike's Last Dance' របស់ Channing Tatum កំពុង​ឈាន​ដល់​រោង​កុន​ហើយ

ផុតកំណត់ កំពុងរាយការណ៍។ that Warner Bros. Discovery is sending Channing Tatum’s របាំចុងក្រោយរបស់ Magic Mike to theaters. Jason Kilar had greenlighted the film as an HBO Max premiere. David Zaslov’s emphasis on theatrical (and present-tense revenue in general) has shifted the priorities. As hoped during the last WB release musical chairs, the film will open wide on February 10, 2023. That’s A) Super Bowl weekend and B) just under a year after Tatum’s military dramady សត្វឆ្កែ overperformed with a $17 million Fri-Mon debut. The $15 million MGM release would leg out to $61 million domestic and $85 million global. សត្វឆ្កែ remains one of the few unmitigated original (or new-to-you adaptations), star-driven, non-franchise hits of the Covid era alongside The Lost City, Everything Everywhere All At Once និង កន្លែងដែល Crawdads បានច្រៀង.

វេទមន្តលោក Mike opened in June of 2012 alongside Seth MacFarlane’s Ted ។ The talking teddy bear comedy opened with $54 million, eventually earning $218 million domestic and $550 million worldwide, affirming Mark Wahlberg’s butts-in-seats value. Steven Soderbergh’s $7 million economic mobility drama opened with $39 million on its way to $113 million domestic and $168 million. So, yes, there was reason to be optimistic about the theatrical future of ‘the movie’ before Hollywood spent the next decade learning all the wrong lessons from អ្នក​ប្រយុទ្ធ។ It was the caper of a triple whammy for Channing Tatum, after years to trying to parlay his បង្កើន matinee idol status into bankability, following សម្បថ និង 21 Jump Street in early 2012. Like Patrick Swayze, Tatum is more valuable as a lover (ច​ន​ជា​ទី​ស្រលាញ់) than as a fighter (សេតវិមានចុះក្រោម).

It is ‘exhibit A’ when I talk about Warner Bros.’ unmatched ability to open less-conventional event movies into genuine smash hits. Think, offhand, Gravity, The LEGO Movie, American Sniper, It, Crazy Rich Asians, A Star Is Born, Joker, Dune និង Elvis. វេទមន្តលោក Mike XXL (directed by Gregory Jacobs) earned $66 million domestic and $118 million worldwide in summer 2015. That was still eight times its $14.5 million budget and a decent 70% retention. Yes, that was back when more audiences went to the movies just to go to the movies and those regular (or irregular) moviegoers went to a greater variety of films. Nonetheless, franchise nostalgia and related crowd-pleasing appeal could make របាំចុងក្រោយរបស់ Magic Mike into something approximating a theatrical hit. If not, well, a theatrical release only makes a movie more valuable on PVOD and HBO Max.

របាំចុងក្រោយរបស់ Magic Mike will be penned by Reid Carolin with Jacobs returning to produce alongside Caroli, Nick Wechsler and Peter Kiernan. Channing Tatum stars alongside Salma Hayek, Caitlin Gerard and Gavin Spokes. Beyond that, theatrical is so on the ropes that we must be happy when what previously might have been mere IP exploitation gets made and ends up with a conventional theatrical release. That said, both វេទមន្តលោក Mike movies were pretty good, and Tatum doesn’t need the money. We’ll assume that the threequel will artistically justify itself. It further affirms that Zaslov wasn’t lying when he discussed a conventional 15-25-film theatrical slate instead of a slew of HBO Max originals. The unknown future rolls toward us. But if a cold, data-driven corporate executive can learn the value of theatrical releases, maybe we can too.