Twitter ត្រូវបានគេរាយការណ៍ថាបានបង្ហាញពីផែនការសំណាងដើម្បីឈ្នះអ្នកផ្សាយពាណិជ្ជកម្មដែលភៀសខ្លួនមកវិញនៅពេលដែល Musk អង្វរមនុស្សឱ្យ Tweet បន្ថែមទៀត

Topline

Elon Musk’s tumultuous five-week tenure as Twitter CEO continued to take a strange path Thursday, with the world’s wealthiest man pleading for users to post more on the social media site as the firm reportedly dangled a lucrative offer to advertisers who drive a majority of the company’s revenue but have soured on Musk’s vision for Twitter.

ការពិតសំខាន់

Companies who spend more than $500,000 on Twitter ads will receive a 100% match on their spending in equivalent marketing value up to $1 million, according to an email sent to advertisers viewed by the កាសែត Wall Street Journal.

It’s “the most aggressive ad spend incentive” ever, according to an internal message from a Twitter executive viewed by Platformer editor Zoe Schiffer, explaining it’s intended to “make it worth it to get any paused advertisers to reactivate.”

Musk, who has frequently bragged about an increase in daily active users at Twitter, also បង្ហោះ Thursday afternoon, “If I may beg your indulgence, please add your voice to the public dialogue,” griping that he has met “so many people who read twitter every day, but almost never tweet.”

សាវតាសំខាន់

មានច្រើន prominent companies have announced they’ll no longer advertise on Twitter, including car companies like Ford and Audi and other giants like General Mills and Pfizer, while dozens of others have រាយការណ៍ quietly stopped marketing on the site. Though Musk has brainstormed other revenue streams for Twitter, including a controversial កំណែទម្រង់ to the Twitter Blue monthly subscription service that briefly included paid verification checkmarks, but ads remains the core component of Twitter’s business: Ad revenue តំណាង $1.08 billion of Twitter’s $1.18 billion total revenue in the second quarter of 2022, the last period where the company’s financial data is publicly available.

តង់ហ្សង់។

Musk publicly sparred with Apple, the world’s largest company by market capitalization, this week, អះអាង the Silicon Valley titan “mostly stopped advertising” on the platform and “hate[s]

free speech,” an apparent reference to Twitter’s recent reinstatement of various previously banned accounts, including former President Donald Trump’s. Musk, who also accused Apple of considering banning Twitter from the App Store, quickly ថយក្រោយ, saying there was no truth to his App Store allegation after a meeting with Apple CEO Tim Cook at Apple’s headquarters.

ការវាយតម្លៃរបស់ Forbes

Musk is the wealthiest person in the world with a $198.4 billion fortune, according to our estimates, though his net worth is down 38% since it peaked at 320 ពាន់លាន $ last November. Much of his wealth is from his stake in electric vehicle maker Tesla, which Musk leads as CEO, and his decline in wealth can be traced to Tesla’s free-falling stock price as many investors ការដឹកជញ្ជូន about Twitter occupying too much of Musk’s time and resources.

អានបន្ថែម

Musk Backtracks: Apple ‘Never Considered’ Pulling Twitter From App Store, Musk Says After Tim Cook Meeting (ទស្សនាវដ្តី Forbes)

Musk និយាយថា Apple កាត់បន្ថយការផ្សាយពាណិជ្ជកម្មតាម Twitter - នេះគឺជាក្រុមហ៊ុនផ្សេងទៀតកំពុងគិតឡើងវិញអំពីទំនាក់ទំនងរបស់ពួកគេ។ (ទស្សនាវដ្តី Forbes)