Warner Bros. Discovery CFO ហៅ HBO Max និង Discovery+ របស់ក្រុមហ៊ុនថា "ថោកទាប" ដោយបង្ហាញថាការដំឡើងតម្លៃអាចនឹងមកដល់

Streaming service subscriber growth may be slowing, but that doesn’t mean prices won’t keep rising.

HBO Max and Discovery+, ការរកឃើញ‘s two flagship streaming services, are “fundamentally underpriced,” Chief Financial Officer Gunnar Wiedenfels said during Tuesday’s Goldman Sachs Communacopia Tech Conference.

ព័ត៌មានវិនិយោគពាក់ព័ន្ធ

ហេតុអ្វីបានជាការសម្រេចចិត្តរបស់ Disney មិនបង្វែរ ESPN គឺជាដំណឹងដ៏ល្អសម្រាប់ម្ចាស់ភាគហ៊ុន

Wiedenfels suggested the company had ample room to raise prices given the strength of content on the services, which will be merged into one next year. Last month, Warner Bros. Discovery said it planned to launch a combined HBO Max-Discovery+ service in the U.S. in mid-2023, with international markets to follow.

While Warner Bros. Discovery hasn’t announced how it will price a combined service, Wiedenfels’ comments suggests the company may use the merging as a chance to raise prices. HBO Max is currently $14.99 per month without ads and $9.99 per month with commercials. Discovery+ is $6.99 per month without ads and $4.99 per month with commercials.

Wiedenfels noted HBO Max won more Emmys (38) this week than any other streaming service. HBO របស់ “ផ្កាឈូកស” snared the most awards during the Primetime ceremony with five, including Outstanding Limited Series. Warner Bros. Discovery’s strategy is to combine HBO’s award-winning programming with Discovery’s lighter reality content, which should reduce “churn,” or the amount of people who cancel the service, Wiedenfels said.

ក្រុមហ៊ុន Netflix Inc is currently the most expensive major streaming service with a standard plan price of $15.49 per month. ក្រុមហ៊ុន Disney បានប្រកាស ការឡើងថ្លៃ for Disney+, ESPN+ and Hulu last month, including bumping the price of Disney+ without ads from $7.99 per month to $10.99 per month.

Warner Bros. Discovery set new streaming subscriber targets last month, including targeting 130 million global subscribers by 2025. The company also reaffirmed its expectation for its streaming business to break even by 2024 and yield $1 billion in profit by the end of 2025.

Warner Bros. Discovery isn’t chasing subscriber growth at all costs, said Wiedenfels. That change — to prioritize profitability over growth — allows the company more “pricing power” over its streaming businesses, said Wiedenfels.

“We’re not optimizing for subscribers,” said Wiedenfels, who called that type of strategy “old-world streaming” thinking.

–CNBC’s Sarah Whitten contributed to this report.

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