អ្នកច្នៃប្រឌិតពណ៌ដ៏ល្បីល្បាញ Pantone នឹងផ្តល់ឱ្យ NFTs មានកំណត់នៅក្នុងការចាប់ឆ្នោតដោយឥតគិតថ្លៃ

Pantone, a company known to artists and homemakers as the authority in color, has announced that they are celebrating this year’s selection for Color of The Year, PANTONE® 17-3938 by releasing their first ever NFT collection through a giveaway on Instagram.

ការប្រមូលផ្តុំដែលមានលក្ខណៈពិសេស NFTs ប្លែកៗចំនួន 1993 ដែលបង្កើតឡើងដោយវិចិត្រករឌីជីថល PolygonXNUMX ដែលមានមូលដ្ឋាននៅទីក្រុងប៉ារីស ប្រើប្រាស់ពណ៌ខៀវ "Very Peri" របស់ Pantone ដើម្បីចាប់យកមនុស្ស និងឈុតឆាកផ្សេងទៀតក្នុងទម្រង់ឌីជីថល lo-fi ដែលជានិមិត្តរូបនៃរចនាប័ទ្មអតីតកាលរបស់សិល្បករ។

“When I first saw PANTONE® 17-3938 Very Peri, it immediately took me back to my childhood. The blue and red undertones gave the color a retro vibe that inspired me to incorporate nostalgic effects that transport people to the past,” explained Polygon1993. “With digital tools, I was able to create something new that stems from the old but makes it new and futuristic.

ពណ៌ដែល Pantone ពិពណ៌នាថាជាការបន្លិច "ភាពច្នៃប្រឌិតផ្ទាល់ខ្លួន និងភាពច្នៃប្រឌិត" ធ្វើឱ្យមានភាពស័ក្តិសមជាធម្មជាតិសម្រាប់ការឈានទៅរកសិល្បៈឌីជីថលដំបូងរបស់ក្រុមហ៊ុន។ ម្លប់ពណ៌ខៀវបញ្ចេញពន្លឺចេញពីអេក្រង់កុំព្យូទ័រ ហើយ Pantone ថែមទាំងអាចនិយាយបានថាពណ៌ក្រោមគឺ "បង្ហាញបានល្អបំផុតនៅលើអេក្រង់និយមន័យខ្ពស់ និងជា 3D"។

Worth noting, Pantone has decided to forgo the corporate norm of minting on the Ethereum blockchain in favor of using Tezos, which they repeatedly describe as “eco-friendly”. And indeed, while popular platforms like OpenSea and Decentraland have driven Ethereum NFT dominance, increasing gas fees and environmental concerns have led increasing number of companies such as Gap
ប្រព័ន្ធ GPS
, Ubisoft and Red Bull to instead mint on Tezos, whose Proof-of-Stack consensus mechanism uses an estimated 26,000% ថាមពលតិច than Ethereum. As energy prices rise, and corporations look to mitigate cost (and score good PR), a switch to a Tezos or other PoS networks could become increasingly common.

Also worth noting is the company’s decision to give away their NFTs for free. While companies like Nike
NKE
increasingly look to get involved with NFTs as an additional revenue stream, Pantone’s foray feels more brand building in nature, consistent with much of the company’s strategy in the past. The art genuinely feels intentional, and in-line with the company’s description the color. Color Of The Year is Pantone’s most publicized event, making the decision not to monetize here an important one.

This actually could work out quite well for NFT collectors, as the release’s extremely limited quantity paired with Pantone’s strong brand reputation could make each token quite valuable. Digital collectors will perpetually be chasing the NFT raffle FOMO after Beeple’s now iconic ‘5000 days’ raffle, turned some winners into millionaires overnight off a $1 raffle entry.

However, corporate sponsored art tends to fight headwinds compared to other art, as we saw when skincare brand NIVEA launched their free NFT for “The Value of Touch”. Despite a touching message around the value of human touch for the visually impaired, and a beautiful design by Italian artist, Clarissa Baldassarri the artwork is currently only worth .0009 ETH ($2.47 at the time of this publication). Then again, there are 15,000 of them in existence, not nine.

While this is Pantone’s first foray into NFTs it’s likely not the last. According to Laurie Pressman, Vice President of the Pantone Color Institute, Pantone is “always looking to the future…As our clients spend more and more time in the digital world, we recognize the influence this is having on the colors our clients are looking for and the tools they need to design and communicate”. How this will affect the resale price of Pantone art will remain to be seen.

Those interested in trying to scoop up one of Pantone’s art need only a Tezos wallet, and to follow the company’s Instagram page, which will go live with a link for the first two NFTs today at 12pm EST. Another three will be released tomorrow, March 10th at 7am EST, and the final four reserved festival goers at the Tezos Experience at SXSW 2022 next week.

All online releases will occur through Objkt, largest Tezos NFT marketplace.